All About the Color BLACK

INTRODUCING BLACK Black is authoritative and powerful; because black can evoke strong emotions, too much can be overwhelming. Black represents a lack of color, the primordial void, emptiness. It is a classic color for clothing, possibly because it makes the wearer appear thinner and more sophisticated.

HOW THE COLOR BLACK AFFECTS US
makes one feel inconspicuous
provides a restful emptiness
is mysterious by evoking a sense of potential and possibility

BLACK AROUND THE GLOBE
In Chinese culture, colors corresponded with the five primary elements, the directions, and the four seasons. Black was associated with water, north, and winter.
In Aztec culture, black represented war because black obsidian glass was used as the cutting edge of battle swords. It was also the symbol of religion; priests wore no other color but black.
In the west, black is the color of mourning.
In England, taxi cabs are traditionally black.
In China, black is a traditional clothing color for boys.